Independent Care Provider Site & Local SEO

01 — Challenge

Care is bought locally and on trust: families and case managers search by service and by town, then want to know within a minute whether this person can take on the care, and how it gets funded. The existing setup was a hosted website-builder subscription — recurring cost, no control over markup, and nothing a search engine could read beyond plain text.

02 — Approach

Wrote a single page by hand — no framework, no build step — covering the six care services, the intake path from first meeting through care agreement and care plan to invoicing, and the business details a case manager needs to check before placing care. Marked it up with LocalBusiness, Service and OfferCatalog structured data, with the service area listed municipality by municipality so the region she actually travels to is machine-readable. Contact is direct: phone and email, no form to wait on. Deployed on the studio's own hosting by repointing DNS, so the site is no longer tied to a builder subscription.

03 — Result

One page that loads instantly, reads correctly in both light and dark mode, states the funding and administrative details up front, and gives search engines an explicit, structured answer for every service and every town in the region.